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Archives August 2018

Melissa Fann, Founder of The Wellness Insider

Her medical condition redefines her career and life

 

Melissa Fann was a veteran in the finance industry, but she decided to trade looking at figures at health instead. This week, we find out what made her change her career path from the world of “ka-ching” to start The Wellness Insider.

Can you share with us what is The Wellness Insider?

The Wellness Insider is a platform which promotes body confidence. We do that through educating our readers with opinions from experts on fitness, diet, beauty and lifestyle.

We are advocating a healthy lifestyle while also trying to change people’s mindsets and judgements about one’s health or character simply by their body.

How did the idea come about?

I have a medical condition called endometriosis, which made me gain weight very rapidly within a few months and when I was hospitalised for emergency surgery, I had quite a bit of nasty comments from colleagues. Since this is a chronic problem, many couldn’t understand why I took so many days of medical leave and the pressure to not take leave when I was in pain push me into a slight depressive state. It doesn’t help that my mum has always called me fat.

All this while, I was also researching on what foods to eat (or not eat) in order to alleviate the symptoms as well as exploring what types of exercises I enjoyed other than my usual trips to the gym. I discovered a lot of fads, be it in terms of exercises or diets, and many had little or no scientific backing. This made me really irritated because a lot of people were just following fads blindly, hoping for a quick shortcut to losing weight without understanding the health risks or simply just eating foods that they believe have some sort of benefits but are great marketing ploys. The fact that I had to continually explain to those around me about the scientific facts, coupled with many fitness trainers telling me that they too have the same problems with their clients, made me realise that there needs to be a platform that acknowledges all these fads and explain more about it so that people can make informed choices.

Interestingly, through this journey, I met a lot of people with unseen medical issues (including mental health problems) and plus-sized women, and we all had the same complaint – we felt very judged and labelled. And that was how The Wellness Insider was born.

Melissa Fann, Founder of The Wellness Insider

Left to right: Fiona Tan and Melissa Fann

What were the reactions from your loved ones when you told them that you are starting your business?

A lot of scepticism and up till today, my parents don’t really know what I do. They still refer to The Wellness Insider as my “website”, and they were not happy that I quit my job to do my start up.

What were the initial challenges you faced and how did you overcome them?

I had to build my network within the wellness industry from scratch, which was a great learning experience and I love how a lot of people were so open to share contacts to me. The other tough part about starting up is financial – as my business model is very traditional and with no tangible product, nobody wanted to partner up or be an investor. And with no readership initially, it was natural that nobody wanted to advertise with us. As such, I spent a year solely on building up the readership through quality content and improving on The Wellness Insider’s SEO. It definitely worked as we now average about 8,000 readers per month.

Have you ever thought of giving up?

Yes, because there are a lot of things that I wanted to do but couldn’t due to lack of manpower and money. However, whenever I feel that way, I keep getting comments from my growing network within the wellness industry about how they really like the website and what it stands for. Of course, the growing viewership really helped encourage me.

Where do you see The Wellness Insider in five years time?

I want it to evolve and have an app where people can geolocate healthy meal providers near them, or where to sneak in a quick workout either at home or even in the office!

What’s your advice for aspiring entrepreneurs looking to start an online business?

Get good partners, plan out your finances and prepare more money than calculated. After which, network, network, network. You will eventually find your ‘tribe’ to rely on for emotional support as well as to bounce off business ideas. You may also end up finding a business mentor, who is also very important to know whether you’re on the right track.

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Hashbrown Media

Hashbrown Media: Helping F&Bs get on the social media space

This week, we speak to the co-founders of Hashbrown Media, Asaph Teo and Bryan Khoo, to find out what made them start a social marketing agency and the challenges they faced when building it from scratch.

Can you share with us what is Hashbrown and how does it work?

Hashbrown Media is a social media marketing agency where we handle clients social media pages to help them brand themselves better and advertise their offerings or services better. The company was intentionally called #(hash)brown because of the hashtag, to brand ourselves as a social media company specialising in food (although we do explore projects in other industries as well).

We have a firm belief in helping new and upcoming companies to get their name out as quickly as possible with the least amount of money required. Our functions include ideation, creating content, graphic design, photography, copywriting, handling customer replies and coming up with social media campaigns.

What were you doing before setting up Hashbrown?

We were undergraduate students when we decided to start a full-fledged social media agency before graduating. During our school days, Bryan did stints with social media agencies while I worked in the digital marketing field for a renowned hotel in Singapore.

How did the idea come about?

During our days working with other companies, we saw a need in the area of social media marketing especially in the field of F&B. Despite how widely it is used, many of the older generation F&B outlets (i.e. hawkers) did not know how to harness the power of social media to their benefit. I started out managing a young hawker’s social media pages freelance (you can check them out on Facebook and Instagram at @wangbbqloklok) and saw the company’s revenue generation grow three-fold. Because of the great success of our first client, we decided to get more clients on board.

What were the initial challenges you faced and how did you overcome them?

There were challenges such as the business administration side of things. Since it’s our first time starting our own business, we had to learn everything ourselves and on our own (such as paying CPF for example). We also needed to hire staff despite not having enough revenue. The starting few months were extremely tight financially because we started the business with zero capital and worked our way through with the money we were getting along the way from our clients. Since we were also still studying at that time, we also had to juggle between running the business and handling our school projects and exams at the same time.

What were the reactions of your loved ones when you told them your plan to run your business?

We were very thankful that we had the support of our loved ones. There were no significant objections, and we always kept them in the loop about our business so that there wasn’t a need for them to worry. However, during the initial stages, my parents (being extremely traditional people) were rather persuasive about asking me to go out and get a job to gain experience first before starting out on my own.

Where do you see Hashbrown in the next five years?

We see social media becoming a more attractive platform for businesses to come on board. We see ourselves growing bigger, handling more clients, having more staff. In the next five years, Hashbrown Media also seeks to leverage on future digital marketing trends such as artificial intelligence to explore more ideas on how we can capture the interests of people.

Any tips for readers on how to better manage their social media platform?

Have good content and excellent visuals. Content that other people will want to read and want to see, and engage with. Have a plan on the kinds of content you intend to churn out and be consistent – if you’re going to use Singlish, do it with pride and make it extremely intentional. The easiest way to do it? Just give us a call, we’ll handle everything on your behalf

Hashbrown Media is currently housed at The Carrot Patch.


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