Creating something that matters

Emily Tan is the founder of Calla Lily, a jewellery brand, which focuses on co-creating their exquisite dazzling pieces with their clients through their stories.

In this interview, Emily shares her journey from how her first step into the world of fashion design started through where she is today – creating something that matters to her clients.

Tell us about Calla Lily and how did the name come about?

Calla Lily is my brand of fine bespoke jewellery, and the first independent brand I created after entering the bespoke jewellery scene in 2011. We pride ourselves on the stories we co-create with our clients through our pieces.

I come from long design history, having previously worked with designers that include Jimmy Choo Couture and Kara Ross New York, but Calla Lily represents a real evolution for me. The calla lily is a symbol of rebirth and change, and here, we celebrate a new beginning, an opportunity to explore new directions. The trumpet-shaped flower borrows its name from the Greek word for most beautiful and symbolises triumph and strength, which aligns with the brand’s values.

Creating something that matters

Why the strong interest in gems?

As a designer, I took my first steps into fashion in footwear. I joined Jimmy Choo in London after I graduated from the London College of Fashion. Following an internship with Marni in Italy, I moved to Vietnam to work on costume jewellery. But my desire, really, was to create pieces that last. That’s why I moved back to Singapore and began designing fine bespoke jewellery and working with gems. I went to the Gemological Institute of America (GIA) to study, test and identify gemstones and was drawn to the beauty of gemstones. Coloured gems aren’t as easy to find in Singapore, and I liked their uniqueness – they don’t have the same uniformity you would find, say, in diamonds. I never looked back.

What were the challenges you faced when setting up your own brand and how did you overcome them?

There’s a steep learning curve when running a business as a creative and trying to stand out among the many brands out there. Hiring a good team was a big part of it – people with vision and real talent, and who can balance creativity and client needs.

What helps maintain this balance is centring our working style around co-creation and storytelling. We believe our customers can and should be a part of the design process, and fully experience how their stories get captured in their pieces. We make the time for that, and our customers really enjoy and appreciate it. That’s why so many of them return, time and time again.

Surfing your website, we see that you only see clients by appointment only. Why is it so?

It really is about putting the wearer in the centre of our design process. We want to ensure we make enough time to understand the story we’re capturing and to explore, with our client, the available options. Too much of fashion is impersonal and rushed and we’re trying to change that.

If you have to pick your best work, which would it be and why?

My best works are designs that I co-create with our clients. These are usually a combination of different ideas and sources of inspiration, and I love how they capture a story. I also enjoy breaking away from the ordinary. Right now, I am working on a bonsai-inspired piece with sliced gemstones, and different cuts of gemstones. It’s not just a piece of jewellery, but an ornament as well.

Creating something that matters

We understand that some of your clients come to you with heirlooms and older pieces that need new life. Do you see an upward trend, and why?

We’re certainly seeing more clients repurposing their jewellery – whether heirloom pieces or existing pieces. Some have heirlooms they are attached to but won’t wear simply because they don’t suit them, or tire of their old pieces. These pieces stay hidden away in a safe or a drawer.

Redesigning or repurposing a piece gives it new life – you preserve the memory associated with a piece, but it becomes a piece you enjoy wearing. There are many ways of maintaining the integrity and value of the gem while recreating how it’s set. A stone set in a ring could become a pendant, earrings could be reset into a ring, and a necklace presents infinite possibilities. The old becomes new again.

Can you walk us through what the process is like when a client wants to engage your service, and how long will it take for the jewellery to be ready?

We love to co-create. Clients tell us their stories, but also want the designer’s expert input in terms of style, setting and craft. We sometimes draw in more than one designer to introduce different possibilities. I have a keen eye for artisanal craftsmanship, my style is eclectic, and a lot of my designs are inspired by movement and nature, while Anita’s architecture background gives her a unique perspective on lines and shapes.

Our process always starts with a conversation – a client shares their story, their likes and dislikes, and we create sketches until something takes shape. Sometimes the design is also inspired by the uniqueness of a chosen stone. The process is collaborative from start to end, and we don’t rush it. That is why it is hard to say exactly how long a piece takes – it can depend on the complexity. The process can take anywhere between two months and a year.

Looking back at your entrepreneurship journey, if you can change one thing, what would you change?

I wouldn’t change a thing. The journey has taught me many lessons and I have gained experiences that have taught me how to handle different situations, and that has allowed me to grow as a person and a designer.

Lastly, what would you say to budding jewellery designers who wish to follow your footsteps?

Be open-minded and discerning, have humility and hunger, and never stop pursuing your dreams.

From working in finance to running a more than 40-year-old business

Bee Sim Pau has been around in Singapore since 1978 when its founder known as “Ah Hee” used all his savings to start what was then known as Bee Sim Snack Supplier. Fast forward to 41 years later, Bee Sim Pau has grown exponentially and its products can be found in supermarkets, restaurants, hotels and established eateries. One of the important figures behind the growth is Lee Dai Han.

Dai Han is the Managing Director of Bee Sim Pau and the second generation founder of the company. We spoke to him to find out more about his background before taking over Bee Sim Pau, how he grew the company to new heights, and what’s next.

How’s it like growing up and helping out in a family business?

The family revolves around the business, literally. I used to spend the before and after school hours in the factory. I do my homework, watch cartoons and take afternoon naps in the office. I usually spent those hours observing the workers and operation processes. Evenings before closing, I would help out with cash counting, coin-sorting etc.

As I got older, I would help out in simple operations like sorting and packing of products. I was also more interested in customer and employee relations and would listen in on my parents’ conversations relating to the business.

Due to my time growing up in the factory, I became attuned to consumerism and business planning – such as the way they operate, their strategies and their growth opportunities. An added layer of perspective when I look at the world around me.

You studied overseas and earned a Bachelor in Financial Economics (FE). Did you take this course because it’s beneficial to Bee Sim Pau?

Not really. With FE, I was looking at the bigger picture – a business world in general. Finance and economics are key elements in the world of business. I would have chosen a business programme if my school – Columbia University – had one for undergraduate students.

You did not return immediately to Singapore upon graduation. Instead, you went on to work in investment banking and ventured into renewable energy. Why?

I always knew if and when I return to Singapore, it would be to help out with the family business. Back then, my brother was already helping out so I didn’t feel an immediate need for an extra pair of hands and so I decided to gain more exposure in the States.

I was based in New York City and having the experience at one of the world’s most famous financial district would have been beneficial so I knew it was something I had to do. I think it was also a mix of interest, curiosity and peer pressure – my classmates were all getting finance or consulting positions.

How has your experience working in the US helped Bee Sim Pau upon your return?

Among other things, living overseas alone, working and subsequently venturing into business taught me how to be comfortable with uncertainty, the importance of business strategies and long-term planning. The most important lesson I learned is that everything in the business world takes time so being patient is the key to success. For example:

Operational changes are necessary but implementing those changes is a long and strenuous process.

Developing new capabilities takes time and resources so long-term planning is important.

Were expansion plans in place before you came back to Singapore or after? 

Yes, the team did a good job in putting an expansion plan in place, especially with some of the operational adjustments. When I came back, we put together a sales and marketing layer over the operational plans.

Can you share with us what goes behind the scene preparing for expanding your business, i.e. how you manage to convince restaurants, hotel chains and supermarkets to carry your brand?

I think it was pretty easy for me because of our heritage brand. The longevity of our business is a real confidence booster not just for new customers but for myself as it is a lot easier representing an established brand.

However, having a heritage brand is not always enough. We also needed to invest and strengthen our existing capabilities – for example, more refrigerated trucks, new packing equipment and materials, and meeting of new international safety standards etc.

How does Bee Sim Pau ensure the quality of its products is tip-top even when frozen?

Chilled not frozen. We don’t do frozen at the moment, all our items are chilled. We do a lot of food testing to make sure quality and safety are not compromised.

Now that Bee Sim Pau has successfully expanded its business, what’s next?

I think there’s a lot more to do ahead of us and we are constantly improving. Everywhere I go, I see opportunities for us, be it locally, regionally or internationally. Aside from revenue growth, I see technology as something I’d like to incorporate into our business.

We’re also constantly improving our operational foundation. Right now, I’m happy with the way we’re moving forward, organically at our own pace.

As Edward Abbey puts it brilliantly: ”Growth for the sake of growth is the ideology of the cancer cell.”

Making Malaysia their second home

If you are an entrepreneur who’s wondering if you should expand your operations into another market, this interview with Rhonda Wong is perfect for you.

Rhonda Wong is the CEO and co-founder of Ohmyhome, a three-year-old prop-tech start-up that has recently set up a new office in Kuala Lumpur, Malaysia, to provide their growing property services to a market that is more than six times that of Singapore. So how did she and her team decide on Malaysia and how did they determine that it’s the right time to expand their operations?

Here’s Rhonda Wong sharing her thoughts and challenges on the move with you.

Making Malaysia their second home

Why did you choose Malaysia as your first overseas market?

With the current property market in Malaysia, we see an opportunity for Ohmyhome to introduce the first DIY platform in Malaysia. We want to empower Malaysians to take charge of their property transactions, and to equip them with the relevant information before they make decisions regarding the buying, selling, or renting of their homes. We also see it as a way to help Singaporeans with their Malaysia property transactions. Singaporeans face many issues in their Malaysia property transactions, due to a lack of access to good, reliable, professional agents and a lack of familiarity.

How did you determine whether it’s the right time to enter the market or not?

To Ohmyhome, it has never been about entering the market at the right time. We started Ohmyhome in Singapore to make housing transactions simpler, faster and affordable; to be the one-stop-shop for everyone’s housing needs. With that as our mission, we ventured into Malaysia to continue revolutionising and revitalising the housing market, to provide seamless end-to-end housing solutions for all.

What were the challenges you faced, and how did you overcome them?

Starting out in any city always comes with the challenge of being a newcomer, without local traction and may come across as unreliable. We spent 12 months preparing for our entry, and 6 months on the ground in KL preparing for our official launch. Taking a real interest to understand the consumers, meeting the industry stakeholders, abiding by their rules and respecting the way things are done in the market are all important. All of these behind-the-scenes hard work will eventually translate into the real work that people see, and that’s when they make the judgement that “even though they are new, they are very good”.

How different is the process for building your second base in Malaysia as compared to Singapore?

The challenges are not very different from building Ohmyhome Singapore. While we have perfected our model in Singapore, it needs to be adapted to Malaysia’s local policies, property landscape, and market needs. Comparing our entry into Malaysia and the official launch in Singapore, we see a marked difference in reception towards Ohmyhome. Our entry into Malaysia has been very welcomed, and the demand for our services has been overwhelming. In fact, in just one month, we have received tremendous demand from the market and have closed our first few deals. We entered with a strong track record from Singapore’s success. Contrastingly, during our Singapore launch in 2016, we were a first-of-its-kind concept and had to go through an education process with our customers.

What are the differences between Malaysian and Singaporean buyers and sellers?

There are many Malaysians, young and old, who have multiple properties and therefore being able to trust their keys with a reputable company has been crucial to our initial success in KL. Because regulations are strict in Singapore, the worry that things could go wrong with your property in the hands of an unprofessional agent is significantly less. In Singapore, while there is also a degree of distrust towards agents, the larger pain point for consumers is the cost of agents.

How is the market in Malaysia, and what do you think property investors should take note before splashing their cash?

The market in Malaysia is soft, with higher than usual vacancy rates. However, because it has been on the downtrend for several years, good value properties for sale do spring up quite often. Rental yield varies for different districts within a state, and it is important to have a strong local understanding of the property landscape. A street away could be a difference of 20% in pricing. Guiding fellow Singaporeans through the policies and procedures, and providing trusted market knowledge, are additional reasons why Ohmyhome decided to expand into Malaysia. The property investors will be able to lean on Ohmyhome to navigate the complex process and handle everything for them.

Now that your first overseas market is up and running, do you intend to enter into another market in the region in the next two years?

Which one would it be? We have global ambitions for Ohmyhome, and plans to enter new markets will continue in the next 24 months. We are looking at those markets with a strong potential for technology-enabled real estate transactions, for example, Manila and Bangkok. These markets will benefit the most from our one-stop property solutions. Within Malaysia itself, a growth from Greater KL to Johor will also occur in the next 12 months. We have personally done real estate transactions in over 7 countries and realised that while localization is extremely important in each city, the overarching issues and pain points are very similar.

Looking back at your entrepreneurship journey, if you are to change one thing, what would you change?

I would be more confident speaking about my vision even if people may not believe in it.

What’s your advice to entrepreneurs who are contemplating whether they should enter into a new market or not?

Focus on getting your service model right before you consider expansion. While speed to market is important for certain businesses to secure a first-mover advantage, doing things right before hastily expanding can greatly save you from making the same mistakes multiple times across your expansion journey. For our industry, real estate is often the most expensive purchase in one’s life, so we have to get it right.

About Rhonda Wong

Ms Rhonda Wong is the co-founder of Ohmyhome and serves as the Chief Executive Officer. Rhonda’s wealth of experience in the business and the real-estate sector has helped her drive the company to become Singapore’s first one-stop property solution. The platform officially launched in September 2016, and quickly emerged as Singapore’s #1 HDB app in January 2017. Responsible for the overall management of Ohmyhome and driving its growth, Rhonda’s many accomplishments include leading the company to become one of the best start-ups of 2017. Her mission is to simplify housing transactions and provide an enhanced home search experience that saves time and money.

Rhonda is a founding member of the inaugural Singapore PropTech Association which aims to innovate the traditional real estate industry. Her astute business acumen and passion for property make Rhonda a sought-after mentor at entrepreneurial and proptech events, and she is often invited to speak at schools and business leadership seminars. In March 2017, Rhonda was recognized as Women Icon at the Inaugural Women Icons Summit & Awards. She received the award for her entrepreneurial spirit and efforts to revolutionize the way people buy, sell and rent their homes. Avid in giving back to the community, she has volunteered across the world from Detroit, Chicago, the Dominican Republic to Singapore and Myanmar.

Before Ohmyhome, Rhonda started Anthill Realtors, a real estate agency, at the age of 29 in 2014. Headquartered in Singapore, Anthill Realtors’ forte is sourcing investment grade properties from within and abroad, with a one of a kind concierge service. Rhonda started consulting for developers in 2013 and before that, she was a salesperson at Savills where she was promoted to sales director within a year and was recognized as the best newcomer. Her journey into Savills was encouraged by her personal real estate investments.

A serial entrepreneur at heart, Rhonda has gathered a vast amount of experience as she had worked on several businesses including retail in Singapore; import and export of equipment from the USA and acted as a consultant on other businesses such as children’s education in Suzhou, China.

Rhonda graduated with distinction from Ross School of Business at the University of Michigan, with majors in Finance, Entrepreneurial, Accounting and a minor in Economics. While in University, she was also awarded the Carson Scholarship to study public policy in Washington D.C. Upon graduation, Rhonda joined Nico Trading Chicago and was the only female trader employed at that time.

A visit to Israel changes his career path


Tuition is one of the most competitive education services in Singapore. Kiasuism of the parents could be the reason why tuition services continue to thrive over the decades. Students in Singapore have two choices when it comes to tuition. They can visit a tuition centre where it normally hosts a large group of students or they can opt for one-to-one home-based tutoring where a qualified tutor will visit a few times a week for a more dedicated learning experience. In this interview, we speak with Samuel Huang, Co-founder of Yodaa, one of the popular online tuition services that match students with tutors who have many years of experience under their belt at an affordable price. Samuel shares how he got Yodaa started, the difficulties he faced and how Yodaa can help parents find their tutors in just 24 hours.

What were you doing when you had a struck of genius and started work on Yodaa?

I’d just got back from Israel on the NUS NOC Israel programme. And started going for interviews for a vocation prior to graduation. One thing that kept coming up at the interviews was what exactly I was doing in Israel all those months. That germinated something; which took root and nudge me from a corporate career pursuit.

How did the idea pop into your mind?

It didn’t actually. We’d systematically comb through various industries and verticals with gaps. There were plenty. Education was one that struck a chord with the three of us. Since we were all part-time teachers at one point, the issues we faced navigating that industry stood salient amongst us. We decided to look more into it.

There is a lot of competition, especially in education. What set Yodaa apart from the rest of the tuition services?

We knew we wanted to start off locally, then target similar demographics in the region. In Singapore, tuition is something parents are well-acquainted with. The externalities driving the industries made it so. So we didn’t really want to change anything, but just took what parents already do today, getting quality word of mouth teacher recommendations, and made it simple. No extra learning curves, no bloated features. Just an extremely simple way to get the teacher they want, while we stay out of the way. We’ve stuck to this minimal approach for the past two years, and realize parents resonated much with it.

What were the challenges faced in building Yodaa and how did you overcome it?

Tonnes. There were validation issues at the start. We needed to know if there was something worth solving here and not something we just wanted to throw technology at because it was in fad. So we got on the ground for months; went to parenting events, visited community libraries, door-to-door at various neighbourhoods. Whatever it took to get feedback and refine our directions, we did.

Then there was also the pertinent issue of getting co-founders who shared both the vision and technical prowess to get a working product up. I’m from a business finance background. So I didn’t know that many people in technical positions from the get-go. To bridge the gap, I volunteered to help out at various startup conventions; pitch at various university modules; and join as many accelerator programmes I could get access to. The idea was to know more people, put me out there, and let those smarter than myself tear the idea (and me) to bits. Perhaps if I was fortunate enough, someone may know someone who may introduce me to someone else. It sounded wishful. It is. But the stars aligned. I found my first co-founder, who together would bring onboard our second co-founder. So together, we assembled a three-person team. Then we got to work.

A couple of months in, we had a working product. We then needed to get the word out. So again, we went out. I contacted and approached over 200 education and enrichment establishments. The goal was to partner and cross advertise with them; online for offline, while keeping our costs and burn rate low. We manage to secure 25 partnerships. And Yodaa got it’s first 2000 customers on board.

A visit to Israel changes his career path |

Who are your tutors and what’s their background?

Active tutors are always churning. The average teacher teaches between three and six years, so we get new batches every year. We specifically select teachers who are socially adept and academically inclined, with a minimal teaching experience of at least two past students. The goal is we only want experienced teachers on Yodaa, so we hold a line as to who can come on board. So far, most teachers that get accepted are university undergraduates who have prior teaching experience, NIE trained teachers, and other full-time teachers with more than ten years teaching stints.

Is there a specific subject/s that your tutoring services excel in?

English, Physics, Chemistry and Mathematics. Most teachers with expertise in those areas come to Yodaa. Parents and students seeking help with these subjects follow suit.

If parents need a tutor for their child, what’s the process like for them to engage Yodaa?

Proceed to Send us a request in a minute. Our algorithms will reach out to relevant tutors. In 24 hours, you will receive up to 5 teacher profiles. Each profile displays a teacher’s past referrals, education background, and rates. We also pass you their contact details. You can then directly reach out to them from there.

What’s next for Yodaa?

We’re looking at moving this service to one other geography with a similar demographic issue. For now, we aim to keep this service simple for all.

Bringing awareness of eye diseases through an app

Dr Claudine Pang is a veteran specialist of the eye aka ophthalmologist at the Asia Retina Eye Surgery Centre, which she founded earlier this year.

Her passion for caring for people’s eyes motivated her to become a retinal eye specialist and that same passion also encouraged her to develop an app.

The app by the Asia Retina Eye Centre walks users through some simple questionnaires to determine if they have an eye condition that requires to see an ophthalmologist.

For that, we spoke to Dr Claudine Pang to find out more.

When was the Asia Retina Eye Surgery Centre founded and why did you decide to set up your private practice?

Asia Retina Eye Surgery Centre was founded officially in March 2018, although it was conceptualised one year before that. I wanted to set up a retinal-centric eye clinic because as a retinal eye specialist, I have a great passion for retinal diseases, retinal surgery and educating people about retinal awareness. I’ve discovered in my 15 years as an ophthalmologist that many people are not aware of the importance of our retina as the house of our visual receptors. Motivated to educate people about the retina and its critical role in our visual pathway, I created Asia Retina as a one-stop Centre to treat all eye diseases, with a special focus on the retina. I hoped to be able to provide patients with truly customised and attentive eye care, in addition to empowering them with simple tips to maintain their eye wellness.

Dr Claudine Pang, Asia Retina Eye Surgery Centre
Dr Claudine Pang, Asia Retina Eye Surgery Centre

Were your loved ones supportive of you exiting the public health care system because it’s perceived to be more stable though busier?

Yes, I had the support of my family and friends, because they understand my passion for doctoring, which to me embodies the idealism of treating patients both medically and emotionally. I thrive on building unique relationships with my patients, which takes time and is not always possible in a public hospital setting. My decision to leave the public sector was not based on how stable or busy it was. Mainly I wanted to be able to afford quality time with every patient so that they could experience truly personalised and holistic care from their eye doctor; the way doctoring was meant to be. In fact, contrary to what most people think, the private sector is even busier than public sector because I’m fully committed to seeing patients even after office hours, and there is no handing off to another doctor as in the public sector. Even when I’m on leave, I’m still responsible for all my patients, and I always come back to see them if they have any urgent issues.

For every new business, the start is always turbulent. What was it like for you when you started your centre?

Starting the new business, the biggest challenge was having to invest in all the eye equipment. In the field of ophthalmology, having state-of-the-art equipment is so vital because better machines allow us to make more accurate diagnoses and administer better treatments. I wanted my one-stop centre to be able to provide patients with such cutting-edge technology so that they have access to all the necessary treatment options at their convenience.

Another challenge was finding the perfect team of dedicated and competent individuals who share my vision of providing fully committed and conscientious eye care to all patients. Fortunately, I had the opportunity to work with some of the best nurses and optometrists who were happy to start this clinic together.

What are the differences between being a specialist in the public and private sector? Also, as a doctor becoming an entrepreneur?

In the public sector, there is very little time to get to know patients or delve into their lifestyle, habits and personal issues. Very often, I find these emotional aspects affect a patient’s health, well-being and also affects their surgical outcome. In private practice, I can afford the time to understand my patients, their concerns and solve their issues at the root of their problem.

I think being an entrepreneur, it is easy to get caught up in the financial constraints and worries, which could potentially be a source of conflict for a doctor. When I started this company, I enforced on myself stringent rules that I must never let such issues affect my doctoring. As such, I invested in a financial and operations team for my company so that I can leave all of the financial decisions to someone else and concentrate 100% on my patients’ wellbeing.

We often see health materials in the media on diabetes, dementia and cancer but we don’t see much of eye. So business-wise, it might seem as though there’s no demand for knowing the eye. So what triggered the idea of developing a mobile application for The Eye (may wish to talk about the common eye conditions prevalent in Singaporeans)?

Everyone seems to have heard about going for regular dental check-ups to clean their teeth, routine general health screening to detect diabetes, regular cancer screening etc., however, there are little words about going for regular eye screening. My objective of creating the Asia Retina App is to make people more aware about the need to go for routine eye screening (at least once a year). Most people are unaware that cataracts, macular degeneration, glaucoma, diabetic retinopathy and myopia-related retinal diseases are the leading causes of blindness in Singapore. Many of these eye conditions have little to no symptoms at their early state and tend to progress in the late stage to irreversible visual loss. It is thus imperative to detect them early at regular eye check-ups so that they can be treated early to prevent blindness.

What were the challenges you faced when developing the Asia Retina Eye Surgery Centre’s app?

During development of the Asia Retina App, there were some expected technical issues including slow download speeds that required multiple fixes and updates. We also wanted to be able to set phone reminder alerts to remind patients to put their eye drops as prescribed, a feature that required multiple tweaks in the eyedrop dropdown options. Currently, we are at our tenth updated app, and it has been functioning smoothly without problems.

Asia Retina Eye Surgery Centre app
Asia Retina Eye Surgery Centre app

Can you share with us the tests that people can by themselves using the mobile app and if there’s an issue, how can they seek medical consultation?

The App has four self-assessment eye tests including testing of visual acuity, colour vision, macular function and dry eye questionnaire. The visual acuity test allows the user to assess whether they can read small letters. The colour vision assesses for the red-green colour deficiency. The macular grid assesses for metamorphopsia (which is abnormal waviness of usually straight lines). And lastly, the dry eye questionnaire assesses the users’ likelihood of having dry eyes through a series of dry-eye related symptoms and questions. If at any point, the user feels that his/her vision might be compromised, they can immediately schedule an appointment to see an eye doctor through the app easily.

What’s next for Asia Retina Eye Surgery Centre and the app?

I hope to roll out new features for the Asia Retina App including additional eye tests and chatbot functions in future. As for Asia Retina Eye Surgery Centre, it has always been a personal dream to be able to reach out to other less privileged communities and provide eye care services catered to their needs. This year in June 2018, our entire Asia Retina Team travelled to Cambodia to provide vision screening, eyedrops and spectacles to the needy villagers. By doing such yearly missions, I hope to make humanitarian work a recurrent theme as part of our goal to provide quality eye care to local as well as foreign communities.

The Asia Retina app is already available for download on the App Store and Google Play Store. Do the test today!

She mends her broken heart by turning it into a game

A heartbreak inspired 23-year-old Teh Jo Ey to start her entrepreneurial journey. Though the unlikeliest of cause and effect, it gave her the positive energy she needed to rise above the painful relationship she had.

Her venture is called Broken Hearts, which is a card game that aims to help people regain their confidence to love again.

In this interview, Joey shares with us the story on her past relationship and how it spurred her on to start Broken Hearts.

Broken Hearts
Broken Hearts Game Set

Do you mind sharing the story of your break-up? How bad was it?

Honestly, my break up wasn’t an epic, tragic story. Our relationship ended due to a widening gap between us, and we just weren’t good together. However, the part that particularly stung was the nature of the break-up. He left without a word, and it was a hard time for me as I couldn’t get any closure.

I’m sure that there are people who have experiences worse than me but regardless of how the relationship ended, it’s always going to be painful, isn’t it?

How did it turn from a personal experience into a card game?

Broken Hearts

I decided to turn pain into positive energy and suggested to my two colleagues who became co-creators of the relationship card game that would encourage broken-hearted people in the world to be brave and believe in love again!

I was a timid and insecure girl before the break-up. During the lowest point, I learned how to face my broken hearts, be comfortable with all the uncomfortable situations, and I took up the courage to embark on something meaningful: to spread love to the world.

Why did you not turn it into an app but a physical game?

Because we realised nowadays most of the people do not know how to express love at the same time lack of it. People tend to hide their emotion and do not want to face their broken hearts. We hope through this game by doing all of the interactive action it can eventually allow others to take their first step to be brave and love again. Did you ever blow a kiss to your friends? Did you ever make a pinky promise with your family? We hope Broken Hearts game can increase the quality time with your loved ones, friends and even with family.

How did your family and friends react to your idea?

I am very grateful to receive countless encouragements from my family and friends. I am very close with my family. They showered me with their love and care when I was depressed. They make me realised no matter how sad you are, know that it is not going to last forever – no matter how happy you are or how great things might seem. Because of this I started to cherish every moment and be present.

You said that you faced rejections when creating this game. What did these people say about your idea?

“Why do we insist on using “Broken Hearts” as the name of our card game, despite many people asking us to change the name as it sounds negative?”

Knowing that everyone would have their heart broken at some point in life, we hope that people can be brave to face their “Broken Hearts” and fall in love with life again.

How did you overcome the rejections and challenges you faced during your journey?

I am grateful for all the rejections and challenges that I’ve faced because it makes me feel that I’m not alone. Broken Hearts is impactful enough for people to voice out their opinion. In life, we will all eventually face rejections, failures and in general “broken hearts”, but these are the lessons that open doors of opportunities.

How’s the feedback from people who played your game?

Overall, they enjoyed the game session. This is also what we hope to see, the smile and joy even if it is just a short 15-minute game session. We hope that they can enjoy the moment, be brave and love again!

We know that you will be launching a Kickstarter Campaign on 24 October 2018. How much do you intend to raise and what’s in it for the crowd?

We hope to raise S$15,000 from our Kickstarter campaign yet we would love to see the game become the most exciting game of 2018 to spread the love around the world. Relationships are part of everyone’s life, and there will be times when our hearts are broken. I hope that through our Broken Hearts game, we will help to heal these wounds so that people will be brave and believe in love again, in a fun way!

For more information about Broken Hearts, check out

Making people smile through his dishes is his greatest reward

Chef Rio Neo started his interest in the culinary industry at a very young age. He grew up helping out his parents with their economic bee hoon stall and continued the tradition of making good food for the people to enjoy only in a different type of cuisine, Japanese.

Currently, Chef Neo is the Head Chef of two restaurants, which both opened within a year after another. First, it was Kabuke in August 2017 with his co-founder Keiji Heng, and in July this year, TOKIDON.

In this interview, we find out what inspired Chef Neo to become a Japanese chef, the challenges he faces, his advice for aspiring chefs and his favourite food.

Your family owns an economic bee hoon store. It would seem like a more natural transition for you to go into Chinese cuisine. Instead, you chose Japanese cuisine. Why?

To be honest, I stumbled into Japanese cuisine by chance. My first job in the kitchen was at a Japanese Restaurant and I worked in several other Japanese restaurants after that. And now I am the head chef at Kabuke and TOKIDON.

What does cooking mean to you?

Cooking for me means using different cooking methods to best amplify each ingredient’s flavours and textures. It also means cooking the stuff I like to eat. One of the greatest rewards is seeing my customers enjoy the dishes that I personally love as well. Ha!

What were the challenges you faced when you were learning culinary skills?

The main challenge is definitely the long working hours and often missing out on family and friends gatherings.

Have you thought of giving up after you encountered these challenges?

Thoughts of giving up did come up but cooking is something I enjoy doing.

If not a chef, what would you be?

Racing motorcycles. Haha. Most probably in the motorcycle trade because motorcycles are one of my favourite things.

There are a lot of competitors out there in the F&B market especially, Japanese food. Where do you get your inspiration to create new dishes for Kabuke and the newly launched TOKIDON?

I get most of my inspiration from watching cooking and travel shows on TV, as well as constantly trying out new combinations of traditional cooking and ingredients that will appeal to local taste buds.

What’s the must-try dish in Kabuke and TOKIDON? Why?

Shiso tempura in Kabuke – colourful, flavourful and “textureful”

Truffle wagyu don in Tokidon – most affordable gourmet beef bowl in Singapore

We see the rise and fall of many F&B establishments. What do you think is the possible cause of them failing?

Most probably poor management of staffs, food costings (wastage control) and more importantly; insincere preparation of food. Putting your best efforts into each plate you serve is very important, customers can feel it when they see and eat the food.

What makes a good chef?

Someone who never stops learning and willing to share everything he had learned to younger chefs

What is your advice for people looking to become chefs or opening their own F&B establishments?

Follow your passion if it makes you happy. As for those planning to set up their own establishments, proper planning and treat your staff well. And always invest in training your staff, they are the ones who can make or break the whole establishment.

Fun question: What is your favourite food other than Japanese food?

Singapore hawker food, of course. Chicken rice!

Shooting her way to the top in the world of photography

Five months into her job scooping ice-cream, Shavonne Wong decided to trade-in the scoop for a camera. A decision that went on to win her numerous recognitions and awards for her fashion photography.

Her excellent photography skills also caught the eye of the producers for the reality television show, Asia’s Next Top Model, where Shavonne was invited to be the guest photographer last season, and for Season 6 this year.

In this interview, we check in with Shavonne to find out her story behind her successful career in photography and what she thinks makes a good photographer.

Shavonne Wong

What made you fall in love with photography?

I have always been a creative since young. Used to study 3D animation in school and as much as I loved it, it took months to come up with a 15s clip. Photography was a lot more instantaneous, plus I got to play a bigger role on how I wanted the end result to look. It also gave me the opportunity to work with amazing talents to create some beautiful work.

What was the most significant break of your photography career?

Getting to shoot for Asia’s Next Top Model gave me the biggest boost in exposure, credibility and industry validation.

What were the challenges you encountered starting up?

Like most freelancers, especially creative ones, the money was very inconsistent. It was quite difficult financially and made it hard to appreciate any non-monetary achievements.

Were your loved ones supportive of your decision to become a photographer?

I have been very blessed in that aspect! I’m sure my parents were worried in the beginning, but they were still very supportive. It was important especially during the months when the income wasn’t great, and I knew I still had a bed to sleep in and food in the fridge.

What do you think makes a good photographer and a good photo?

Someone who loves to create and does it out of passion. Honestly, gear has improved so much over the years. To stand out, you need to have good ideas and intention behind what you shoot.

You’ve done so much photography work but if you have to choose, what’s that one photo that you would call it your best work?

Shavonne Wong's favourite photo

I chose this image not because I think it’s my best work but because of how it came about. I was setting up my lighting and sunlight was shining through the windows. I considered closing the windows so it would not affect the lighting too much but was a little too lazy so I wanted to see how it’ll look. And ta-dah! I guess in a way I was experimenting… through laziness.

Gears! What are your must-have gears when you go for shoots?

Honestly, I’m not a technical person. I have a 6-year-old camera (5Dmk2) and just three basic lenses (35mm, 50mm, 85mm). They’re also all second hand.

Do you lug all your gears when you travel for leisure? If not, what do you bring along for your travel photos?

I don’t usually lug my gear around for travel photos, but when I do travel even on holidays, I do try to plan photoshoots while I’m there so, in a sense, I bring my gear. But not for the usual travel photos.

You’ve travelled around the world to do shoots. What’s your absolute favourite place to shoot and why?

I loved shooting in NYC. There’s just so many fantastic talents to work with and locations to shoot. The air just oozes with creativity. Plus they also have beautiful natural light.

You are the guest photographer for Asia’s Next Top Model 2018. How’s the experience like?

Shavonne Wong on AsNTM set

Amazing. It was amazing the first time they got me to shoot for them last season but for them getting me again this year and flying me over to Bangkok to shoot was a real validation. It’s fun, working with the girls and people like Cindy Bishop and Yu Tsai. Also interesting to see me actually on TV.

You have achieved so much over the years. What’s next for you?

I hope to get into videography. The world is changing, and technology is just getting more and more advanced. I feel like as long as I am not too stuck in my old ways and continuously experimenting and having fun, it should be good.

What’s your advice for aspiring photographers?

Be yourself, don’t be a second-grade version of anybody else. And find yourself a mentor or be an assistant. You’ll learn faster.

Pinning her passion onto the world map

Thirty-one-year-old Amalina Naser is the co-founder of PINDEMIC, which specialises in making customised lapel pins. Started its operations in 2015, PINDEMIC has turned lapel pins into a fashion statement, giving those who pin them on a subtle amplification of their real identity. Each lapel pin is original and the quality is impeccable.


In her interview with entrée, Amalina shares how she got PINDEMIC started and the challenges she faced in building a brand that reaches customers worldwide, and more.

“…creatives are very stubborn people.”

What were you doing before starting PINDEMIC?

Three years ago, I was in my first year studying Communication Design offered by The Glasgow School of Art Singapore when I started PINDEMIC. It was an outlet for excess creative thoughts and a great way to apply what I have learnt in school. Before that, I was working as a designer and it was during the break in my career to further my studies which afforded me an opportunity to start something as fun as PINDEMIC.

Can you share with us what is PINDEMIC and how did the idea come about?

I remember my penchant for collecting badges and lapel pins or patterned collar pins whenever I am travelling overseas and when I was engaging in activities in the Book Club in primary school. Perhaps this childhood interest has planted the seed of starting PINDEMIC.

PINDEMIC is the alternative voice. It is the rebel in all of us. It was born of restless minds and an insatiable need to accessorise. There were many ideas and that popped into our heads that needed to take physical form. We decided to work with a product that is very versatile – lapel pins.

What were the reactions from your loved ones when you told them that you are starting your business?

They are quite supportive now and they even help out when they can.

What were the initial challenges you faced and how did you overcome them?

There isn’t a market for pins in Singapore. The pin culture is really strong overseas especially in the States but just not in Singapore. It went beyond making what we like to educate the market.

Have you ever thought of giving up?

No, creatives are very stubborn people.

How long does it take for you, on average, to make a pin and which pin took you the longest?

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The design process, like all creative processes, is not a fixed one. There are many things that influence and inspire us and we draw from a collective memory bank. The idea for a pin design can come from something as simple as a word that resonates with us or from a drawn-out brain-storming session where we attempt to formulate and capture our thoughts on a little 30mm space. While we are inspired by love and life and certainly pop culture, not all designs translate well into pins and we have had to abandon a few ideas that we were excited about. Once we are satisfied with the final artwork, we send it into production which takes about 2-3 weeks.

What’s your favourite pin and why?


My favourite pin is the statement pin that declares The Future is Female because I feel that if the tide should change, there is no better moment than the present.

What’s your advice to aspiring artistpreneurs?

Persevere. Young people who are talented in the field of design should have a positive spirit in creating new ideas and works of art that can be used by the community. Do not be easily discouraged by people’s criticisms.

Her medical condition redefines her career and life


Melissa Fann was a veteran in the finance industry, but she decided to trade looking at figures at health instead. This week, we find out what made her change her career path from the world of “ka-ching” to start The Wellness Insider.

Can you share with us what is The Wellness Insider?

The Wellness Insider is a platform which promotes body confidence. We do that through educating our readers with opinions from experts on fitness, diet, beauty and lifestyle.

We are advocating a healthy lifestyle while also trying to change people’s mindsets and judgements about one’s health or character simply by their body.

How did the idea come about?

I have a medical condition called endometriosis, which made me gain weight very rapidly within a few months and when I was hospitalised for emergency surgery, I had quite a bit of nasty comments from colleagues. Since this is a chronic problem, many couldn’t understand why I took so many days of medical leave and the pressure to not take leave when I was in pain push me into a slight depressive state. It doesn’t help that my mum has always called me fat.

All this while, I was also researching on what foods to eat (or not eat) in order to alleviate the symptoms as well as exploring what types of exercises I enjoyed other than my usual trips to the gym. I discovered a lot of fads, be it in terms of exercises or diets, and many had little or no scientific backing. This made me really irritated because a lot of people were just following fads blindly, hoping for a quick shortcut to losing weight without understanding the health risks or simply just eating foods that they believe have some sort of benefits but are great marketing ploys. The fact that I had to continually explain to those around me about the scientific facts, coupled with many fitness trainers telling me that they too have the same problems with their clients, made me realise that there needs to be a platform that acknowledges all these fads and explain more about it so that people can make informed choices.

Interestingly, through this journey, I met a lot of people with unseen medical issues (including mental health problems) and plus-sized women, and we all had the same complaint – we felt very judged and labelled. And that was how The Wellness Insider was born.

Melissa Fann, Founder of The Wellness Insider
Left to right: Fiona Tan and Melissa Fann

What were the reactions from your loved ones when you told them that you are starting your business?

A lot of scepticism and up till today, my parents don’t really know what I do. They still refer to The Wellness Insider as my “website”, and they were not happy that I quit my job to do my start up.

What were the initial challenges you faced and how did you overcome them?

I had to build my network within the wellness industry from scratch, which was a great learning experience and I love how a lot of people were so open to share contacts to me. The other tough part about starting up is financial – as my business model is very traditional and with no tangible product, nobody wanted to partner up or be an investor. And with no readership initially, it was natural that nobody wanted to advertise with us. As such, I spent a year solely on building up the readership through quality content and improving on The Wellness Insider’s SEO. It definitely worked as we now average about 8,000 readers per month.

Have you ever thought of giving up?

Yes, because there are a lot of things that I wanted to do but couldn’t due to lack of manpower and money. However, whenever I feel that way, I keep getting comments from my growing network within the wellness industry about how they really like the website and what it stands for. Of course, the growing viewership really helped encourage me.

Where do you see The Wellness Insider in five years time?

I want it to evolve and have an app where people can geolocate healthy meal providers near them, or where to sneak in a quick workout either at home or even in the office!

What’s your advice for aspiring entrepreneurs looking to start an online business?

Get good partners, plan out your finances and prepare more money than calculated. After which, network, network, network. You will eventually find your ‘tribe’ to rely on for emotional support as well as to bounce off business ideas. You may also end up finding a business mentor, who is also very important to know whether you’re on the right track.