Sayuti Damiyati, Business Development Manager at Silverstreet: From excelling in science to sales

The structured progression of a graduate is to follow the same path as what they studied in school. Due to a change in circumstances, a science graduate, Sayuti Damiyati had to take a slightly different route. He went into medical sales before going into technology sales with Silverstreet and Twizo (subsidiary under Silverstreet).

Although Sayuti did not have any background in sales, his sheer determination and patience from his researcher days seemed to have given him the right trait for the job.

Ending this beautiful week, we speak to Sayuti on his career changes and how’s it like working in Silverstreet and Twizo.

Could you share with us your background leading up to joining Silverstreet & Twizo?

I am a genetics and molecular biology graduate. A semester before graduating, I had started doing pre-research for my Master’s on the same subject. We were researching how we could improve the defence mechanism of a banana plant against a particular type of parasite using cloning technology. Honestly, the topic was less exciting compared to something like creating mutants, but it was still challenging and would contribute a lot towards the agriculture field.

Unfortunately, a few unforeseen events caused me to change direction, and I joined a medical device company as a salesperson. I would say that I learned a lot in the area of sales and marketing thanks to my boss who mentored me. Starting with no skills in marketing and sales, I managed to close many deals and build good networks in the market. Some of the great advice I received during my time that sticks out the most is the 80-20 marketing rule or also known as the Pareto principle. The medical device industry was quite interesting, but I felt that my growth was stagnating, and in my search for a new challenge, I found Silverstreet.

Why didn’t you pursue a career in research?

There were multiple factors on why I dropped my initial intention for research. The main reason being financial constraints. Our research needed funding, and there were times when the research grant got frozen. Also as a research assistant, the pay was only enough to get you through months’ end. I was planning for marriage during that period, so a career in research was not feasible.

You’ve had more than two years of experience in medical sales. What’s the difference between then and now, working at Silverstreet & Twizo?

When I first joined Silverstreet and Twizo, I was much more knowledgeable in the nitty-gritty of marketing and sales compared to when I started with my previous employer. The work processes also changed from B2C to B2B which means that I have the opportunity to explore new areas while applying the skills I acquired.

What are the challenges you face as a sales and business development manager at Silverstreet & Twizo?

The transition from doing B2C to B2B poses a few challenges by itself. First, there is the matter of trying to adapt to different processes and hurdles of the B2B cycle. I found that when it comes to securing clients, the process itself is much longer.

Another challenge that comes with B2B is each client has a different business structure and requires a customised solution. This was not the case with B2C as the product is standard for everyone.

How do you overcome them?

Through a lot of hard work. I found that the key to successfully closing deals is by continually following up. I treated the lengthy process with patience to ensure it moves in the right direction. My previous connections also helped in providing valuable information and referrals when trying to connect and understand multiple healthcare clients.

How’s it like being an employee of Silverstreet & Twizo?

In just under two months after I started with Silverstreet and Twizo, I am convinced that the company knows how to appreciate and value their employees. The open office space, agile work environment, work flexibility, multinational colleagues, fitting salary, employee well-being, engaging team building events, never-empty pantry, and most importantly, a very cool coffee machine.

All of these add up to a point where I felt as if I am working in a second home instead of being in an office. As an employee, you will put extra miles to your work and contribute more when you feel appreciated. It is a good cycle and culture where I think most companies should adopt. There is a lot of room for me to grow with them, as the company trusts and respects your capabilities in completing your tasks.

What’s the biggest draw for you to join their team?

I have always been into IT and tech since I was a kid. When I learned that work in Silverstreet revolves around tech, it captured my attention. After further discussion on how they were looking to provide their solution to the healthcare industry, we clicked. During my time with medical devices, I had similar thoughts on how the healthcare industry should progress forward with technologies. I was immediately sold when Silverstreet presented that opportunity.

Where do you see yourself in the next 3 – 5 years’ time?

We could certainly see that our world is moving towards a digital future. The healthcare industry is in any means moving closer to that future. Observing our progress now, I anticipate that Silverstreet will be an active contributor in the health industry in the upcoming years, and I would genuinely love to be a part of that success. It is when Silverstreet is not a considered foreign name in the healthcare scene, the objective will be realised. Self-wise, I would love to be a coding wizard, and keep making incredible contributions to the company.

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